Our Businesses


Aeroplan, Canada’s premier coalition loyalty program, is owned by Aimia Inc., a data-driven marketing and loyalty analytics company.

Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

In 2016, approximately 2.5 million rewards were issued to members including 1.9 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,300 destinations worldwide. Aeroplan’s two Flight Reward options, Fixed Mileage Flight Rewards and Market Fare Flight Rewards, work together so that members can get access to any seat, at any time, on all Air Canada flights. Based on a comparison of Aeroplan Flight Reward bookings against actual market base fares, and other financial institutions' travel rewards programs', last year, Aeroplan Members needed fewer miles to fly than with any other loyalty program in Canada. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.

Click below for quick facts and a list of partners:

For more information about Aeroplan, please visit www.aeroplan.com or www.aimia.com.

Air Miles Middle East

Air Miles Middle East is owned and operated by Aimia Middle East FZ-LLC, which is 100% owned by Aimia.

Launched in 2001, the program now counts more than 1.4 million registered members from across the UAE, Qatar and Bahrain. Members can collect Air Miles from over 120 market-leading companies including HSBC, Spinneys, Sharaf DG, Lamcy Plaza, Arabian Centre, Adidas and Damas, plus many more. Air Miles Middle East also runs My Rewards Points Program for HSBC in Jordan, Egypt, Lebanon and Oman.

On January 5, 2015, Air Miles Middle East announced the signing of a multi-year extension with founding partner HSBC for its participation in the program. The extension to the partnership means that members will continue to collect Air Miles every time they use their HSBC credit card, and will also earn Air Miles twice whenever they use their HSBC credit card alongside their Air Miles card at the more than 120 partner outlets across the region.

Air Miles Middle East offers a wealth of rewards and experiences to members such as flight and hotel bookings, car rental, electronics, jewellery, adventure experiences and entertainment tickets.

For more information, visit www.airmilesme.com.


Cardlytics is a US based private company operating in transaction-driven marketing for electronic banking, in which Aimia owns a minority equity position.

Cardlytics’ solution is ground-breaking in the world of marketing. Cardlytics leverages individual financial card information, captured and secured behind the financial institutions’ own firewalls, to provide consumers with personalized merchant offers. These highly targeted offers are delivered directly to the consumer via trusted electronic banking channels including mobile, email and on-line banking. The company’s proven technology solution is uniquely designed for banking offering maximum security for the protection of customers’ personal information.

In addition to providing participating retailers with a targeted and measurable channel, Cardlytics provides valuable analytics services to help understand where consumers are making their buying decisions.

Through their long-term global strategic alliance, Aimia and Cardlytics will further grow Cardlytics’ offering outside the United States.

For more information, visit: www.cardlytics.com

Club Premier

Club Premier, the first frequent flyer program established in Latin America, is owned by Premier Loyalty & Marketing (PLM). PLM is a joint venture between Grupo Aeromexico (51% share) and Aimia (49% share).

Club Premier is the leading coalition program in Mexico with more than 3.7 million members and over 100 partners, and the operator of the frequent flyer program of Aeromexico, Mexico's flagship airline. As a member of the global airline alliance SkyTeam, Club Premier members have the opportunity to earn and redeem points on airlines such as Delta Airlines, the largest airline in the world, and Air France-KLM, the largest airline in Europe.

Members also earn points for using the American Express and Banamex co-branded cards on a variety of services from other loyalty partners. Other partners of the Club Premier program include Soriana, Mexico's second largest grocer, and Cinepolis, Mexico's largest cinema franchise.

Visit the Club Premier website for more information.


Insights 2 Communication LLP ("i2c") is a joint venture between Aimia and Sainsbury's which offers suppliers comprehensive multi-channel marketing solutions in and around Sainsbury's stores and online.

i2c has a unique approach to store and customer planning. Using Nectar, the UK's most comprehensive customer database, their teams conduct advanced analysis to uncover new insights about shopper interactions and brands.

More customers, more ways to communicate: i2c has more than 30 channels available to deliver targeted personalized offers and messages directly to shoppers or to influence buying behaviour at the point of purchase.

Unparalleled insights: Our proprietary Self Serve tool enables retailers and their vendors to proactively manage their business by identifying their customers' changing habits as they happen. This level of market intelligence enables timely, relevant, and targeted product communications and promotional offers directed to specific customer segments or store formats.

Deeper insight: We use core insights to make a difference in your business. From tactical campaign to developing product strategies we draw on insight to inform decisions.

The rationale behind shopper behavior: i2c combines data-led insight analysis with specifically targeted market research, to link purchase activity with the intention behind the behaviour.

Accurate measurement: Our team’s insight and analysis skills combined with unparalleled data enables the most accurate evaluation of performance.

Website: www.i-2-c.co.uk


Nectar, the United Kingdom’s leading coalition loyalty program is owned by Aimia.

The Nectar Program enables its members to earn Nectar Points for making everyday household purchases at 14 market leading Accumulation Partners. Current Accumulation Partners include household names such as American Express, BP, British Gas, eBay, Virgin Trains, Homebase, Sainsbury's and Expedia, many of whom have long-term contracts with Nectar. Members earn Nectar Points based upon either their level of spend or through activity (for example being a customer of an Accumulation Partner). Members can then redeem these Nectar Points with Redemption Partners for rewards ranging from merchandise and shopping discounts to discounts on flights and admissions to leisure attractions.

Nectar has emerged as the United Kingdom's largest coalition loyalty program with over 19 million active members as at March 20, 2015.

In 2012, Nectar celebrated 10 years of rewarding British shoppers and has given back £2billion of rewards to collectors, including money off shopping, travel, days out and cinema tickets.

Nectar was awarded the “Best card-based loyalty programme” at the 2012 Loyalty Awards for Europe and the Middle East.

For more information, visit www.nectar.com.